via Hasbro.

Hasbro To Produce Star Wars Toy Line For Girls

LucasFilm Ltd./ Disney has revealed Forces of Destiny. Its a new micro-series to feature iconic characters like Ahsoka Tano, Princess Leia, Rey, Jyn Erso, and Maz Kanata. It will appear on Youtube in July. With the announcement of the series came news that Hasbro will produce a new product line associated with the series, that seemed to be tailored to girls while not alienating other fans. This would mark a huge step forward for LucasFilm Ltd./Disney to appease the demand by young female fans of Star Wars, a group that is usually left behind when it comes to toy lines. Being a fan and having a daughter I’m glad to see this happening.

Press release via StarWars.com:

Hasbro is set to launch a line of Star Wars Forces of Destiny toys, including new “Adventure Figures” — a fusion of traditional dolls and action figures. The toys are 11-inch in scale, and feature multiple points of articulation, as well as dynamic action, including Rey swinging her lightsaber. Villains such as Kylo Ren are also on the way. Get a sneak peek at Jyn Erso, R2-D2 Leia, Rey, BB-8, Sabine Wren, and Chewbacca below.

via Hasbro.
via Hasbro.
via Hasbro.
via Hasbro.

“From Princess Leia to Sabine Wren, Star Wars heroines are unique, and we was of Destiny,” said Jimmy Pitaro, chairman, Disney Consumer Products and Interactive Media. “The result is the creation of our new ‘Adventure Figures’ that celebrate the power and stories of these incredible characters and allow kids to recreate their most heroic moments at home.”nted to represent that in the product line for Star Wars Forces of Destiny,” said Jimmy Pitaro, chairman, Disney Consumer Products and Interactive Media. “The result is the creation of our new ‘Adventure Figures’ that celebrate the power and stories of these incredible characters and allow kids to recreate their most heroic moments at home.”

In addition to Adventure Figures, Hasbro will also release Star Wars Forces of Destiny role play items and accessories, from Rey’s Extendable Staff to a new, electronic Jedi Power Lightsaber toy, which are part of the Star Wars Bladebuilders system. Added John Frascotti, president of Hasbro: “As the Star Wars fan base has broadened over the last 40 years, we have continued to add new and exciting play experiences to the Star Wars brand, to engage fans across generations. We’ve worked closely with Disney to bring the storytelling from Star Wars Forces of Destiny to life through this innovative toy line to help connect with new audiences as well as appeal to existing fans.”

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